Starting from an engineering background, Liz Hamren began her career on the product side at Microsoft. But when she moved into product management for the startup handheld computer maker OQO, she found that no one was taking charge of marketing. “We didn’t have a brand or a website; we needed a whole marketing strategy,” she says. “So I learned how to do it.”

Today, following successful stints at Aliph/Jawbone and Plantronics, she serves as VP-marketing for Dropcam, a cloud-based video monitoring service that was recently acquired by Google’s Nest Labs. Dropcam combines communications and security: After setting up a Wi-Fi Dropcam camera at home, customers can access secure streaming video, activity alerts or two-way talk on their mobile phonesenabling them to keep an eye on kids, older relatives or pets, or to examine an empty home while traveling.

Ms. Hamren is a Digital Trailblazer for her success in bringing new consumer productsand product categoriesto market with sophisticated digital advertising strategies.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/drive-demand-products-a-digital-world/295002/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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