Even a 29-year marketing vet like Gary Briggs has a few things left to learn.
Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and Google, shared three things he has learned in developing the social network’s brand over the last year while on stage at Ad Age’s Digital conference in San Francisco.
Stories that move people speak to moments that aren’t that surprising. “The simple everyday moments in our lives at certain times will be extraordinary moments,” Mr. Briggs said. Over the last six months Facebook has highlighted such moments with ads running in people’s news feeds that emphasize friendship.
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