Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon.

On Saturday, the Korean device maker’s U.S. marketing team released its inaugural spot in the campaign for its latest Galaxy Note line. It is largely a riposte to the new, larger iPhones. The ad, called “Then and Now,” leans on Samsung’s initial foray into larger-screen smartphones, which Apple entered this week. It culls up negative reviews from the Note’s debut, in 2011, then follows with social media posts, from last week, critiquing Apple.

Additional ads for the Note 4, featuring celebrities, will begin airing next week.

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