Sports Illustrated is adding to its video roster with the introduction today of “SI Wire,” an editorial franchise that aims to produce dozens of 30- to 60-second video dispatches each day.
If, for instance, a player inks a big contract, Sports Illustrated will scramble its video anchors to provide a quick burst of video commentary. To that end, the magazine hired three TV broadcasters to deliver reports from its video studio at the New York headquarters of Time Inc., owner of Sports Illustrated and other magazine titles including People, Time and InStyle.
The trio of anchors are among 12 people the magazine has brought on to work on “SI Wire.” Segments will begin running at 6 a.m. ET and last until the end of the sports day. The reports will all be taped.
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