Sports Illustrated is adding to its video roster with the introduction today of “SI Wire,” an editorial franchise that aims to produce dozens of 30- to 60-second video dispatches each day.

If, for instance, a player inks a big contract, Sports Illustrated will scramble its video anchors to provide a quick burst of video commentary. To that end, the magazine hired three TV broadcasters to deliver reports from its video studio at the New York headquarters of Time Inc., owner of Sports Illustrated and other magazine titles including People, Time and InStyle.

The trio of anchors are among 12 people the magazine has brought on to work on “SI Wire.” Segments will begin running at 6 a.m. ET and last until the end of the sports day. The reports will all be taped.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/sports-illustrated-introduces-si-wire-plans-dozens-videos-daily/294864/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: