Google’s newest marketing campaign centers on mobile. So does the search giant’s future.

On Thursday Google will debut the first phase of a multi-year campaign to promote the company’s rebranded mobile app and its voice-guide search feature.

The campaign — which will span TV, digital, out-of-home and print — will premiere with a 30-second TV spot to air during the NFL’s opening game Thursday night on NBC and a real-time banner ad on The New York Times site.

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