China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largestiInternet market tighten online control.

Video sites need to register foreign TV and films by the end of March. From April 1, unregistered content can’t be shown online, according to a statement posted on the website of China’s State Administration of Press, Publication, Radio, Film and Television.

In April, China barred video websites from airing four U.S. television shows including “The Good Wife” and “The Big Bang Theory.” The country plans to cap the amount of foreign TV programs allowed on the sites at 30%, a person familiar with the matter said, asking not to be identified because the rules haven’t been made public.

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Source: http://adage.com/article/digital/china-s-popular-online-video-sites-face-regulations/294838/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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