Samsung Electronics, the world’s largest seller of smartphones, now has two more phones in its arsenal, along with a futuristic virtual reality headset.

At a launch event on Wednesday, held simultaneously in New York, Berlin and Beijing, the Korean manufacturer introduced two products in its large-screen smartphone line, the Galaxy Note. The company also unveiled its latest wearable device in partnership with Oculus, a technology firm Facebook acquired in March.

Samsung marched out its first three Note devices with similar launches. Only this time, a shadow looms. Next week, Apple is widely expected to introduce the iPhone 6 in two different sizes — one with a bigger screen, a smartphone trait that Samsung has seized. Several analysts have suggested that a larger iPhone could take market share from Samsung globally. It would follow a rough second quarter for Samsung, in which slumping mobile sales dragged operating profits down 24%.

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Source: http://adage.com/article/digital/big-things-samsung/294809/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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