Twitter is launching a training program for agencies to make sure that they — along with their clients’ dollars — stick around.
The social-media platform’s online program is called Flight School and aims to familiarize shops with the service and help them keep abreast of new features. Twitter quietly tested the program with three partners — Starcom MediaVest Group, MEC and Omnicom Group — in addition to a dozen smaller agencies. It now plans to open it up to any interested shops.
“The way that we think about Twitter,” said Christine Cuoco, Twitter’s head of agency strategy, “is how it’s most valuable to an agency and their clients when it’s integrated across entire marketing strategies.”
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