Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad.

On Friday morning, a tweet from the company’s U.K. mobile account sent out a link to a 15-second spot. A female computerized, British voice identifies herself as the Samsung Galaxy S5, the manufacturer’s flagship smartphone, and is subsequently pelted with water and ice cubes. “Gosh, that’s freezing,” she intones.

Conveniently, one of the features Samsung has touted for its new Galaxy smartphone is its waterproof shell. As the challenge dictates, the phone calls out others to follow suit: Apple’s iPhone 5S, HTC’s One M8, and Nokia’s Lumia 930.

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