On Friday, The Onion is rolling out the second season of its original web series “Tough Season,” a mockumentary about one man’s quest to become champion of his fantasy football league. Despite the trademark Onion humor, the show didn’t spring from The Onion’s editorial staff. Instead, it was produced by The Onion Labs, an in-house creative and marketing agency, on behalf of Lenovo.

For its pains to sponsor “Tough Season,” Lenovo has also become the butt of several jokes.

In the first episode of season one, for instance, main character Brad Blevins boasts of his mental and visual dexterity while turning over a Lenovo tablet in his hands. “I’m prepared for roughly 582 different scenarios on my Lenovion,” he says, mangling the sponsor’s name. “I got a whole crate of these. They’re sponsoring this whole team — for some reason.”

Continue reading at AdAge.com

Source: http://adage.com/article/digital/lenovo-sponsor-punchline-onion-web-series-tough-season/294652/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: