Facebook is trying to show advertisers how powerful its mobile ads can be when it comes to driving sales.
The social network announced on Wednesday that it would start telling advertisers on what device people saw an ad and on what device they took an action, such as buying a product or signing up for a test drive, as a result of seeing that ad. That means Facebook will be able to credit mobile ads that lead to desktop sales and desktop ads that result in mobile purchases.
Advertisers can already track conversions through Facebook on desktop and on mobile, but those measurements are limited to each device type. For example, advertisers have been able to see if their desktop ads lead to desktop purchases, but they can’t tell if those ads lead to mobile purchases.
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