Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new ways advertisers can buy ads on the social media platform.

Previously, ad buyers worked on a cost-per-engagement model, paying for promoted Tweets only when users interacted with them — a click, reply, retweet or favorite. Now, advertisers can opt to pay on engagements to capture new followers, conversions to an external website, app-installs or user email addresses.

For Twitter, the new model is intended to net more ad dollars and expand its young products. In June, the company began running app-install ads, which they charge per app click. It introduced its rich-media “Lead Cards” in 2013 and has been aggressively promoting the product as a tool to reach non-logged in users, an increasingly coveted demographic for Twitter.

Continue reading at


For more Social Media News visit

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: