DigitasLBi’s Chicago office is bringing in BuzzFeed writers to help the ad agency generate effective social advertising campaigns.

The so-called “BuzzFeed in Residence” program, which launched yesterday, will bring in business-side ad writers from the social news and entertainment website to Digitas’ Loop home for office hours one day every other week.

BuzzFeed employees will join Digitas staffers to “riff on ideas or ask questions and get better immersed in the aspects of our business,” says Adam Shlachter, head of media activation for Digitas’ North American operations. The BuzzFeed team will help create real-time content and reaction to breaking news on behalf of clients, as well as assist Digitas team members in analyzing social media content.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/digitaslbi-s-chicago-office-summer-school-buzzfeed/294426/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: