Bloomberg Media is restructuring its ad-sales staff, resulting in about a dozen layoffs at its New York headquarters, the company said. It plans to replace all of those staffers with new hires.

“We are in a position of maintaining or growing our headcount,” said Paul Caine, global chief revenue officer at Bloomberg Media. “But as we’re making these decisions about where the personnel need to be, we’re shifting resources to regions outside of New York.”

Previously, Bloomberg Media’s salespeople represented media properties — such as Bloomberg TV and radio and Bloomberg Businessweek and their websites — resulting in seven different sales teams in the U.S. That means a marketer or media buyer could have seven contacts at Bloomberg media.

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