“Did you see a post for Showtime’s Masters of Sex?” Instagram recently asked people who use the photo-sharing service. Others have been quizzed about ads run on Instagram for clothing retailer Hollister and hospital brand Airbnb.

These surveys are one way Instagram and its advertisers are gauging whether the service’s ads are working — or turning users off.

Instagram has been running these surveys since it rolled out ads last fall, but more people may be noticing the questionnaires now because Instagram has ramped up the number of ads and advertisers on its service, said a spokesman for Instagram parent Facebook.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/instagram-app-pop-ups-feel-advertisers/294344/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: