“Did you see a post for Showtime’s Masters of Sex?” Instagram recently asked people who use the photo-sharing service. Others have been quizzed about ads run on Instagram for clothing retailer Hollister and hospital brand Airbnb.
These surveys are one way Instagram and its advertisers are gauging whether the service’s ads are working — or turning users off.
Instagram has been running these surveys since it rolled out ads last fall, but more people may be noticing the questionnaires now because Instagram has ramped up the number of ads and advertisers on its service, said a spokesman for Instagram parent Facebook.
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