There are many ways brands and TV programmers can use Twitter Amplify. The most basic involve co-branded videos that include a five-to-seven-second pre-roll clip, and sports highlights are proving to be the sweet spot. But Twitter’s partners are also finding other ways to link video content with advertisers’ messaging.

ESPN’s World Cup Replay

Stunning sports plays are a safe bet. Here ESPN pushed out a clip of Argentina’s Lionel Messi giving his team a two-goal advantage against Bosnia.

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