Apple and IBM, once foes in the personal-computer market, announced on Tuesday that they are working together on the next wave of technology for mobile devices that taps into large pools of corporate data. The deal is expected to make Apple an even more serious player in the enterprise market.

The companies will develop more than 100 applications tailored for business use on the iPhone and iPad. Apple will provide its devices and operating-system expertise, while IBM will lend its muscle in cloud computing and security.

The partnership also merges one of the leading consumer technology brands with one known for its sizable enterprise business, a union that could accelerate similars offerings and marketing from competitors like Google, according to analysts.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/apple-ibm-strike-deal-mobile-enterprise-market/294136/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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