LeBron James told the world he is returning to the Cleveland Cavaliers in a first person essay that was published on the Sports Illustrated website at 12:13 p.m. Eastern Time on Friday, ending days of intense speculation that had seen Mr. James’ website crash and endless erroneous guesses published. Sports Illustrated Senior Writer Lee Jenkins helped Mr. James write the essay, titled “I’m Coming Home,” which is poised to be the biggest traffic event in the history of the magazine, according to its top editors.
So how did Sports Illustrated get the big scoop?
“It all goes to Lee Jenkins,” said Sports Illustrated Managing Editor Chris Stone. “He made this happen.”
For more Social Media News visit http://www.buzzmouth.com