The best weapons in today’s smartphone wars are apps. And newest entrant Amazon is willing to pay to load its arsenal.

Amazon is offering developers guaranteed ad rates of $6 per every thousand impressions if they develop apps for the e-commerce giant’s new Fire Phone, the company said in a company blog post on Tuesday. An Amazon spokeswoman confirmed the offer.

By comparison, the mobile ad network MoPub, part of Twitter, said last fall that interstitial ads were averaging $2.99 per thousand impressions.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/amazon-lures-developers-fire-phone-guaranteed-ad-rates/293876/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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