Unless you’ve been under a rock for the past 24 hours — or perhaps in Cannes — you’ve heard about Yo, the messaging app that lets you send “YOs” to your friends, and nothing else.

If that functionality sounds limited to you, it is. But that didn’t stop investors from plowing $1 million dollars into the thing.

Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/yo-strategy/293790/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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