Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who’d been hit by a cab, Hearst Magazines’ multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.

All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Dr. Oz for hyping dubious miracle cures on his TV show.

“I don’t get why you say this stuff because you know it’s not true,” Sen. Claire McCaskill, a Democrat from Missouri, told Dr. Oz during a hearing on consumer protection Tuesday.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/hearst-mindful-ads-run-dr-oz-magazine/293814/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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