A fairly elaborate, nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website Friday, using video, charts and audio to supplement text about female incarceration in the U.S.

It’s among the first native ads from the Times’ newly minted T Brand Studio, a nine-person team charged with creating content for brands.

“The way the projects tend to work is we collaborate with the brands, find storylines or plotlines that aren’t inherent selling points but that readers will connect with,” said Sebastian Tomich, VP-advertising at the Times and a co-architect of T Brand Studio.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/native-ad-production-values-growing-orange-black-promo/293713/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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