In a scene many marketers likely find familiar, a company recently went into a craze trying to establish itself on a new social platform, only to see that platform fall out of favor when its target audience’s parents signed up.

The social platform, Woo Woo, and the company weren’t real though, but rather dreamed up by Adobe, and its ad agency Goodby Silverstein and Partners, for Adobe’s first network television commercial in over 10 years.

The spot, which will premiere during the U.S. Open this weekend, is meant to highlight the confusion marketing organizations experience as they attempt to figure out where their customers are spending time online.

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