McDonald’s is setting up shop in the tech community epicenter of Silicon Valley.

The company’s new outpost, on San Francisco’s Market Street, is the brainchild of McDonald’s Chief Digital Officer Atif Rafiq, who came to the company in October. Mr. Rafiq said that San Francisco office will enable it to better attract and recruit digital talent; buttress business development; and provide the company “a way for us to be more plugged into the flow of ideas.”

“The office is one of several things we’re doing to grow our focus on digital and be more consumer-centric,” said Mr. Rafiq. He was quick to note that he does not qualify the San Francisco office as an innovation lab because “it’s very connected to the operations of our business” and isn’t just for experimenting.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/mcdonald-s-sets-shop-silicon-valley/293500/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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