Fortune and Money magazines will each roll out their own websites Sunday, ending a long partnership with under which their digital content had been subsumed in the larger site.

The collaboration is coming to an end because the magazines’ and CNN’s family is splitting up: Time Warner is spinning off Time Inc., which owns Fortune and Money, while holding onto entertainment and TV properties such as CNN. Time Inc. begins trading on the New York Stock Exchange as its own public company in less than a week.

The break-up means longtime allies are going to war for readers and advertisers, and they already sound much more like competitors than old friends.

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