Last July, when Motorola Mobility launched its newest phone, the Moto X, it went full-on patriotic. Then Google-owned, the company ran a sweeping print campaign on the July 4th weekend, emblazoned with the copy for the “first smartphone designed, engineered and assembled in the USA.”

Well, scratch that.

A year after opening its handset facility in Fort Worth, Texas, Motorola has announced it will shut the factory by the end of the year. The company cited fledgling sales numbers and rising costs of U.S. production.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/motorola-s-made-usa-marketing/293477/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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