Archive for June, 2014


The U.S. Supreme Court rejected an appeal by Google, leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly collecting personal data while developing its Street View maps.

The justices left intact a federal appeals court ruling that the U.S. Wiretap Act protects the privacy of information on unencrypted in-home Wi-Fi networks.

Google, the world’s most-used Internet search engine, is accused in class-action lawsuits of gathering e-mails, user names and passwords while using a fleet of camera-equipped vehicles that drove around the country to collect images for Street View.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/supreme-court-rejects-google-s-appeal-street-view-privacy-suit/293933/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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The YouTube network Tastemade, sometimes considered a budding heir to cable TV’s Food Network, is getting a lot closer to the channel with a $25 million investment from Food Network parent Scripps Networks as well as Liberty Media and Comcast’s venture capital arm. Executives plan to use the funds to make content that marketers will sponsor and to add engineering talent.

Tastemade began last year as a YouTube network that collected clips of people cooking and talking about food, growing to attract some 18 million unique viewers every month, by Tastemade’s count. Its core programming remains largely the same, but Tastemade is also increasingly adding more TV-esque (and brand-friendly) fare like “Thirsty For,” a series that showcases drink recipes from around the world and was nominated for a James Beard Award.

The new funding could be a called a “TV round,” given its sources, but Tastemade co-founder Larry Fitzgibbon said the company is already TV in a sense, with web video increasingly playing on smart TVs and TV audiences increasingly looking online. The question is whether and when TV ad budgets follow.

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Source: http://adage.com/article/digital/funds-tv-companies-youtube-net-tastemade-adds-shows/293898/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico’s second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.

Terms of the deal were not disclosed.

When Time Inc. bought Grupo in 2005 for an estimated $60 million, then-Time Inc. CEO Ann Moore called “international expansion a key element of our growth strategy.” She added, “This represents an exceptional opportunity to establish Time Inc. as a major presence in the dynamic Mexican magazine market.”

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Source: http://adage.com/article/digital/time-sells-mexican-magazines-concentrate-u-s-u-k/293902/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Germany favors Deutsche Telekom to replace Verizon Communications as a network provider after deciding to end the American company’s contract in the wake of reports about spy surveillance by the U.S.

“The federal government wants to win back more technological sovereignty and therefore prefers to work with German companies,” Tobias Plate, an interior ministry spokesman, said today at a press conference in Berlin.

Germany is using an option in the current Verizon contract to end the arrangement next year, Mr. Plate said, declining to confirm whether the government had any evidence that the provider handed information from the network to the U.S. National Security Agency.

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Source: http://adage.com/article/digital/a-year-nsa-revelations-haunt-verizon-germany/293917/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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The state of California, the Federal Trade Commission and the U.S. Senate are all breathing down the ad industry’s neck about mobile data privacy. Today, its biggest privacy self-regulatory group is responding. The Digital Advertising Alliance will unveil its mobile ad privacy app today at its annual summit in San Francisco, opening it up to evaluation by its ad-network, agency and brand participants.

Put simply, the app will let people opt-out from receiving mobile ads targeted based on the apps they interact with.

When available for free download by consumers later this year, the DAA AppChoices app will act similarly to the organization’s current privacy program, which allows people to opt-out from online behavioral ad targeting, signaled by a tiny triangular blue icon in the corner of digital ads.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/trade-group-brings-online-ad-privacy-tool-mobile/293901/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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The best weapons in today’s smartphone wars are apps. And newest entrant Amazon is willing to pay to load its arsenal.

Amazon is offering developers guaranteed ad rates of $6 per every thousand impressions if they develop apps for the e-commerce giant’s new Fire Phone, the company said in a company blog post on Tuesday. An Amazon spokeswoman confirmed the offer.

By comparison, the mobile ad network MoPub, part of Twitter, said last fall that interstitial ads were averaging $2.99 per thousand impressions.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/amazon-lures-developers-fire-phone-guaranteed-ad-rates/293876/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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L’Oreal has worked hard in recent years to boost its digital and social-media presence, but its proposed acquisition of NYX Cosmetics gives it a foothold on YouTube bigger in some ways than what it’s been able to build on its own.

L’Oreal announced last week that it plans to acquire NYX, which expects to surpass $100 million in global sales this year, for an undisclosed sum, from private-equity firm HCP & Co. The 15-year-old brand has seen explosive revenue growth in recent years — quintupling since HCP bought its stake in late 2010 — thanks largely to social media, particularly YouTube. The brand’s sales hit $72 million in 2013, up 46% from 2012, and rose an even faster 56% to reach $93 million for the 52 weeks ended May 31 from the year-ago period, according to L’Oreal.

“NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multichannel distribution,” said Frederic Roze, CEO of L’Oreal USA in announcing the deal.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/nyx-beat-acquirer-l-oreal-s-flagship-brand-youtube/293833/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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