“We think of the world as a war for attention that gets tougher and tougher each day,” Upworthy co-founder Peter Koechley told Internet Week New York on Thursday. That has huge implications for media, and for brands. His entire presentation below:

Continue reading at AdAge.com

Source: http://adage.com/article/digital/video-upworthy-wages-war-reader-attention/293400/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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