Pinterest Japan, which launched a localized site six months ago, has signed a strategic deal with ad giant Dentsu as it tries to gain a firmer foothold in the Japanese market.

Tokyo-based Dentsu, which is the world’s fifth-largest ad agency company by revenue and works with most of Japan’s major companies, will help Pinterest by consulting on business development, sharing local insights and helping with PR, the companies said.

Pinterest’s social media competition in Japan includes Line, a hot Tokyo-based messaging app, and Twitter, also popular there.

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