Pinterest Japan, which launched a localized site six months ago, has signed a strategic deal with ad giant Dentsu as it tries to gain a firmer foothold in the Japanese market.

Tokyo-based Dentsu, which is the world’s fifth-largest ad agency company by revenue and works with most of Japan’s major companies, will help Pinterest by consulting on business development, sharing local insights and helping with PR, the companies said.

Pinterest’s social media competition in Japan includes Line, a hot Tokyo-based messaging app, and Twitter, also popular there.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/pinterest-japan-ad-giant-dentsu-form-strategic-alliance/293371/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: