Verizon Wireless, the nation’s largest telecom operator, is moving into the mobile ad business.

On Wednesday, Precision Market Insights, Verizon’s data marketing arm, is expected to announce partnerships with BlueKai, the data management provider; Brightroll, a video ad platform; and the programmatic ad tech providers RUN and Turn.

The four will now sell its tool to advertisers for mobile ad campaigns that target Verizon’s massive subscriber base based on demographics, interests and geography.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/verizon-target-mobile-subscribers-ads/293356/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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