AMC will premiere its new drama, “Halt and Catch Fire,” on Tumblr ahead of its TV debut.

This will mark the first TV premiere on Tumblr and the first time AMC has partnered with a social-media platform to debut a new show, the network said.

“Halt and Catch Fire,” which is set in the world of technology during early days of the personal computer, will be available to viewers beginning on May 19 through May 31 on Tumblr as well as on video-on-demand and TV Everywhere services. The series will air on AMC on June 1.

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Source: http://adage.com/article/digital/amc-series-debut-tumblr-tv/293280/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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