Archive for May, 2014


Facebook restricts users to those over the age of 13, but anyone who’s talked to a tween lately knows how effective that is.

But now it appears Facebook wants to create a way for young people to go legit on the network — and still comply with the law.

In a patent application filed in November of 2012 and made public yesterday, Facebook describes a system to let parents authorize and supervise accounts for younger children in compliance with the Children’s Online Privacy Protection Act. That law regulates how websites and apps can collect data from children younger than 13 and calls for “verifiable parental consent” from publishers that do.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/facebook-seeks-patent-tech-kids-network-legally/293480/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Business may not seem funny to most, but it ought to be, according to Tim Washer, a former actor and comedy writer who’s now Cisco Systems’ senior marketing manager for social media.

Creating brand value is as important as feeding the sales funnel, Mr. Washer said at the annual Business Marketing Association meeting in Chicago, and humor is a key ingredient.

Cisco, with Mr. Washer’s help, has already embarked on some comedic videos, one of which came last year with the marketing of its ASR 9000 router.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/b-b-humor-cisco-marketing-manager/293468/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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When Facebook went public in May 2012, it faced seriously questions over its ability to grow its mobile business. Two years later it generates 59% of its ad revenue from mobile and that momentum is expected to continue.

Underscoring that shift, the social network’s first CMO, Gary Briggs, told the Business Marketing Association’s annual conference in Chicago on Wednesday that a month and a half ago Facebook surpassed 1 billion active mobile users, a threshold he doesn’t believe the company will ever get to on desktops.

The change is obviously dramatic and also totally conscious, which Mr. Briggs said was essential to go mobile. Here are his four must-dos to becoming an effective mobile marketer:

Continue reading at AdAge.com

Source: http://adage.com/article/digital/facebook-cmo-s-rules-mobile/293456/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Google is staging a live performance across a full three-and-a-half minute ad break to promote Google Play, its music store and streaming service.

British Singer Sam Smith, whose single “Stay With Me” is currently number one in the U.K. charts, will be singing the song live from one of London’s most famous music venues, The Roundhouse, this Friday night. It will be the U.K.’s first ad break to air a live music performance.

The performance will be broadcast at 10.45 pm on Channel 4 — a free-to-air terrestrial station, and Britain’s second biggest commercial channel during a chat show called “Alan Carr: Chatty Man.”

Continue reading at AdAge.com

Source: http://adage.com/article/digital/google-play-creates-u-k-s-ad-break-feature-a-live-music-performance/293426/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Google wants to cozy up to brand advertisers. So it’s hiring them.

The search giant has poached L’Oreal global CMO Marc Speichert to join its global client and agency solutions division. Mr. Speichert will report to Kirk Perry, whom Google snagged from Procter & Gamble last November, a Google spokesperson confirmed.

Re/code had earlier reported Mr. Speichert’s hire.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/google-poaches-l-oreal-cmo-marc-speichert-court-brands/293395/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Acura has signed up to sponsor comedian Jerry Seinfeld’s “Comedians in Cars Getting Coffee” web series for four more seasons.

The luxury automaker said it will exclusively sponsor 24 new episodes, or seasons six, seven, eight and nine, on Sony Pictures Television’s Crackle.com. Acura will also exclusively sponsor the fourth and fifth seasons, debuting online this summer and fall.

The popular Web series has featured Mr. Seinfeld talking comedy with a variety of entertainment figures including: fellow Seinfeld alumni Larry David, Jason Alexander and Michael Richards; late-night talk show hosts David Letterman and Jay Leno; shock jock Howard Stern; and comedians Louis CK, Sarah Silverman, Chris Rock and Seth Meyers.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/acura-signs-seasons-seinfeld-s-web-series/293392/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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L’Oreal Ombre hair color products — born last year from a project that mined YouTube data to tap into a hair-highlighting trend — have become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.

The ad-targeting technology from “in-image ad platform” GumGum earlier this month began placing ads for L’Oreal Freia and Preference Ombre products within photos across its network of 1,000 news and entertainment sites from such publishers as Tribune Co., New York Times Co., and E.W. Scripps Co. Different products are featured based on the hair color of the women in the photos. The ads themselves appear at the bottom of the photo within editorial content, and in some cases within a “canvas” ad unit that temporarily takes over the image shown.

The Ombre lineup, expanded earlier this year, was the product of a brand research and innovation team that had noticed a trend toward celebrities using highlights from the jawline down to the ends. The team then turned to a Google research team to analyze the trend in a “social listening” project focused on YouTube, said Malena Higuera, senior VP-marketing for L’Oreal Paris. At-home kits were launched to help consumers recreate the look.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/l-oreal-targets-ads-based-hair-color-online-photos/293390/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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