Today’s new power partnership has tech teams and brand builders working together to create cohesive cross-platform customer experiences and drive the bottom line.
That’s the theme of Ad Age’s second annual Marketing + Tech Summit, which is being held during Internet Week New York. Leading marketers and technologists will come together May 21 at The Altman Building in Manhattan to discuss how technology is reshaping the roles and responsibilities of both CMOs and CIOs and the relationships between marketing and IT.
Among the day’s highlights:
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