You’d think a car company wouldn’t run a spot showing a pooch run over by one of its vehicles, right? Wrong.

But Subaru of America will be pushing a spot created by Russian agency Smetana in St. Petersburg that depicts just that scenario. There is, of course, a surprise twist: The dog set the whole thing up in order to steal a Subaru and take it for a wild ride.

The commercial, for Subaru’s importer in Russia, starts off as a typical dash-cam video — which are ubiquitous in Russia — showing a woman driving down a dark road at night. Suddenly, she runs over a dog that has darted out in the middle of the road. Trying to do the right thing, the woman stops her car, backs up and gets out to check on the poor pooch.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/russia-dog-check-spot-subaru-bringing-u-s/292891/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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