Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer.

According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of users who have expressed interest in the World Cup to its biggest advertisers.

It’s the first time Facebook has built an audience segment specifically for a TV event, but if the World Cup test performs well, the concept could be extended to the Olympics, the Super Bowl and the Oscars, according to a person familiar with Facebook’s plans.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/facebook-sell-huge-audience-world-cup-fans-advertisers/292701/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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