Sony Corp.’s PlayStation 4 outsold Microsoft’s Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.

Sony fended off the hot-selling new release for the Xbox One, the “Titanfall” shooter game, and more competitive pricing for Microsoft’s product, such as a $450 package at some stores that included a console and the new title.

“PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their predecessors,” NPD analyst Liam Callahan said in a statement yesterday. “Sony’s PS4 led hardware sales for the third month in a row.”

Continue reading at AdAge.com

Source: http://adage.com/article/digital/titanfall-lift-xbox-sales-playstation/292704/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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