Chen Kun is a Chinese actor, singer and heartthrob who has touted products from Johnnie Walker whisky to KFC chicken. He’s also a social media master: On Weibo, the Chinese Twitter, he’s listed as having 72.5 million followers. Yes, 72.5 million.

Let’s pause to ponder that number: That’s nearly 12% of China’s Internet users. It’s more than the population of France. By comparison, Justin Bieber has a mere 50.8 million Twitter fans around the world.

Clearly Mr. Chen, 38, has a huge fan base, but is the 72.5 million number the real deal?

Continue reading at AdAge.com

Source: http://adage.com/article/digital/chinese-counterfeit-product-social-media-followers/292611/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

Advertisements
  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: