Chen Kun is a Chinese actor, singer and heartthrob who has touted products from Johnnie Walker whisky to KFC chicken. He’s also a social media master: On Weibo, the Chinese Twitter, he’s listed as having 72.5 million followers. Yes, 72.5 million.

Let’s pause to ponder that number: That’s nearly 12% of China’s Internet users. It’s more than the population of France. By comparison, Justin Bieber has a mere 50.8 million Twitter fans around the world.

Clearly Mr. Chen, 38, has a huge fan base, but is the 72.5 million number the real deal?

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