Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants to show it can do general news.
Vox.com officially launched Sunday night, three months after parent company Vox Media snagged high-profile Washington Post journalist Ezra Klein to run the site. Sponsored by GE and The Robert Wood Johnson Foundation at launch, Vox.com marks the latest step for Vox Media as it aspires to establish itself as digital heir to Time Inc.
“General news is an obvious category for a media company to cover,” said Vox Media CEO Jim Bankoff. “It’s a big category and something people care about and is established. And there’s a lot of audience there. There are big pockets of audiences and advertisers who may have heard of Vox Media previously, and some have heard of us now.”
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