YouTube is where the kids are, and now Walt Disney Co. has a beachhead, acquiring Maker Sudios for $500 million, the company announced Monday.

The price tag eclipses the $33 million DreamWorks shelled out last April for teen-focused YouTube network AwesomenessTV.

Disney has had a hard time finding the success online that it has historically enjoyed in film and television. At the same time upstarts like Maker Studios have attracted the young audience Disney craves, while struggling with tough online-ad economics.

Continue reading at


For more Social Media News visit

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: