YouTube is where the kids are, and now Walt Disney Co. has a beachhead, acquiring Maker Sudios for $500 million, the company announced Monday.

The price tag eclipses the $33 million DreamWorks shelled out last April for teen-focused YouTube network AwesomenessTV.

Disney has had a hard time finding the success online that it has historically enjoyed in film and television. At the same time upstarts like Maker Studios have attracted the young audience Disney craves, while struggling with tough online-ad economics.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/500-million-disney-a-youtube-network-shot-online/292299/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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