With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential customers where they are: online.

DigitasLBi created digital spots to help generate awareness for Sprint’s Small Business Solutions group, which offers mobile point-of-sale solutions, asset tracking, mobile products and cloud services for small-business owners. A 24/7/365 support team also comes as part of the deal.

The digital videos were launched during the first and second weeks of March, with a third set to release on March 28. All are on YouTube, with promotions for the spots posted to Sprint’s LinkedIn and Twitter handles. There is also direct mail; email with the video embedded; and banners on Sprint.com driving viewers to a landing page.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/sprint-turns-digital-campaign-make-case-small-businesses/292279/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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