Yahoo CEO Marissa Mayer said she was going to take a more active role with advertisers in the wake of the departure of COO Henrique de Castro. Today, she did at a meeting of brand advertisers in Los Angeles.
“There’s nothing as creative as advertising,” Ms. Mayer told attendees at the American Association of Advertising Agencies’ Transformation conference.
Yahoo has been making a concerted effort of late to tout its ad products, like Tumblr-powered campaigns, that cater to big-budget brand advertisers. That push is spurred by the portal’s struggle to attract brand advertisers to spend the bulk of those budgets on top-dollar, premium ads rather than the lower cost direct-response and standard ad units sold through automated systems.
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