Pizza Hut has added Publicis Groupe’s MRY to its agency roster following a pitch, according to people familiar with the matter.
MRY will support social media strategy, industry executives told Ad Age.
In June 2011, Pizza Hut awarded its digital marketing and social media business to IPG’s Martin and its e-commerce business to Huge. It had already been working with Martin for a couple of years. But last September it moved its creative business to Dentsu’s McGarryBowen from Martin. Huge and Pizza Hut parted ways months ago, according to people familiar with the matter.
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