Archive for November, 2013


Peanut butter has a day. So do donuts. So why shouldn’t 2013’s most-hyped technology also get one? General Electric is on it, folks. It has designated Dec. 3 (D3, geddit?) as the official 3D Printing Day, and has also launched a new campaign that hopes to gives elves a rest for the holidays, by 3D printing gifts instead.

Here’s how it works: On Dec. 3, people can pick a prototype and tweet their wish, along with the hashtag #3DPrintMyGift. The prototypes themselves are designed by celebrities including weatherman Al Roker, host Stacy London, Red Sox pitcher Craig Breslow, as well as companies, like the Cooper-Hewitt Museum and Spotify. They’re all working with CAD designers, who will customize the prototype, then ship to your house, for free, just in time for the holidays.

Prototypes include penholders, iPhone 5 speakers, and even a cat charm (this is the Internet, after all.)

Continue reading at AdAge.com

Source: http://adage.com/article/digital/ge-designates-dec-3-3d-printing-day-3d-prints-xmas-gifts/245474/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Here’s how you can take advantage of Ad Age’s Black Friday / Cyber Week sale: Stay right where you are. Do not get in your car. Do not drive to the mall. Do not get in a shoving match with frenzied fellow shoppers. Instead, just click here.

On Black Friday and continuing through Cyber Week, we’re offering ridiculously great sale pricing — just $59 — for a year’s print/digital/online subscription to Advertising Age (for new U.S. subscribers only). The current best price for that combination package is $109, so you’ll be saving 46%.

Did we mention this deal is just a click away?

Continue reading at AdAge.com

Source: http://adage.com/article/digital/ad-age-a-black-friday-cyber-week-subscription-sale/245447/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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For men’s magazines, 2013 was a very good year.

Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter, with all but one title gaining pages.

The increase comes as many marketers are shifting more of their dollars to digital properties and spending less on magazines. Women’s fashion titles have managed to grow in this climate; industry wide, however, monthly magazines’ ad pages were essentially flat.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/reasons-men-s-magazines-a-good-2013/245451/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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The Brits may not have Thanksgiving, but they do seem to have Black Friday, thanks to retailers who are doing their best to whip consumers into a U.S.-style frenzy of Christmas shopping before December is even upon us.

There is no fighting in the stores — yet — but Apple and Amazon are importing their U.S. Black Friday deals to the U.K., and Asda (owned by Walmart) is also joining in. Many of the big department stores are offering 20% off this weekend, including Debenhams, John Lewis and Selfridges, which has reworked Black Friday into a more British “Christmas comes early” sale.

“This shows how online is driving the retail agenda. Apple and Amazon offer deals in the U.S. and they don’t want their U.K. customers to feel cheated,” said Donald Shields, multichannel strategy director at SapientNitro. “This has obviously come from online there’s no Thanksgiving and no Friday off to go out shopping but it’s picking up momentum in stores as well, and translating into a physical retail event.”

Continue reading at AdAge.com

Source: http://adage.com/article/digital/black-friday-u-k-total-lack-thanksgiving-day/245440/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Programmatic advertising is growing so fast, ad spend analysts just turned in their second upward revision in only three months.

The revision, which comes via an analysis of multiple studies performed by eMarketer, estimates advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. The previous estimate, a 73.9% increase, was apparently not ambitious enough.

In dollars, that means $3.37 billion will be spent on programmatic in 2013 and $4.66 billion in 2014.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/emarketer-raises-programmatic-ad-spent-estimate/245433/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Marketing-analytics firm Datalogix, which whose research links offline sales to advertising on social-media sites Facebook and Twitter, has named Starcom MediaVest Group executive Steven Wolfe Pereira as its new chief marketing officer.

Mr. Wolfe Pereira was exec VP of MediaVest and managing director of its multicultural agency MediaVest Multicultural (MV42), a post he attained in 2010 after leading MediaVest efforts for Walmart and helping spearhead the giant retailer’s focus on the Hispanic market.

As CMO of Datalogix, he’ll be responsible for brand advertising, corporate communications and other marketing initiatives as well as leading its global agency partnerships. He’ll join the company early next month and be based in San Francisco.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/firm-measures-facebook-roi-hires-mediavest-exec-cmo/245410/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Katie Couric is near an agreement with Yahoo to create news programming for the web portal, said two people with knowledge of the talks.

A deal will probably be announced early next week, said the people, who asked not to be named because a contract hasn’t been signed.

Ms. Couric, who hosts a daytime talk show distributed by Walt Disney Co.’s ABC, would give Yahoo another recognizable name to draw viewers and advertisers. Marissa Mayer, who joined Yahoo as chief executive officer last year, has added gadget reviewer David Pogue and editor Megan Liberman from the New York Times.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/katie-couric-deal-create-yahoo-news-reports/245415/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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