Archive for October, 2013


President Barack Obama is among the many marketers tweeting out Halloween-themed messages today, seizing the moment to urge eligible Americans to sign up for health coverage under the Affordable Care Act.

The official @BarackObama handle tweeted to its more than 39 million followers, “Don’t let anyone scare you out of getting affordable health insurance,” alluding to attacks made on Obamacare by congressional Republicans. It’s accompanied by an image that shows a first-aid kit in the middle of spooky paraphernalia like a jack-o-lantern and a skull with the text, “Some people want to scare you out of getting affordable health insurance. Don’t let them trick you.”

Don’t let anyone scare you out of getting affordable health insurance. #GetCovered pic.twitter.com/l85M6jeh8k

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Source: http://adage.com/article/digital/president-obama-latest-real-time-marketer/245067/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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New York-based digital and social media agency Deep Focus has just gained a partner in China.

Engine, a privately owned U.K. communications group, said Wednesday it is buying FlipScript China, a Shanghai-based digital creative agency with clients including Starbucks, Crocs, New Balance, Kate Spade New York and Tourism Australia.

The move creates a digital and social micro-network that includes FlipScript and two other Engine agencies, New York’s Deep Focus and London’s Jam.

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Source: http://adage.com/article/digital/york-s-deep-focus-london-s-jam-gain-a-sibling-agency-china/245005/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.

Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014.

“As part of our redesign, there will be new ad products and at least one unit will be branded content,” she said.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/york-times-ad-chief-branded-content-units-coming/244984/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Samsung Electronics, the world’s largest maker of smartphones, signed a multiyear deal to supply the National Basketball Association with mobile devices and televisions.

Under the agreement with the NBA, the Women’s National Basketball Association and the NBA Development League, referees will use Samsung tablets courtside to review key plays, according to a statement, which didn’t provide financial terms. The deal is worth $100 million over three years, the Wall Street Journal reported, citing people familiar with the matter.

The NBA agreement also includes daily recaps and analysis that fans can see on their Samsung devices. Asia’s biggest technology company is seeking to deepen its footprint in the Americas by pairing its smartphones and tablets with original content. Today’s pact follows a deal earlier this year to release rapper Jay-Z’s new album via an exclusive application on Samsung handsets.

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Source: http://adage.com/article/digital/samsung-inks-100-million-sponsorship-deal-nba/244975/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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The Electronic Frontier Foundation, a nonprofit San Francisco-based organization that works to “defend your rights in the digital world,” has released “Stop Watching Us: The Video” on YouTube as part of its effort to promote its Stop Watching Us effort. In addition to organizing a petition (“We demand the U.S. Congress reveal the full extent of the NSA’s spying programs”) that has garnered more than half a million signatures to date, Stop Watching Us will stage “A Rally Against Mass Surveillance” in Washington, D.C,. this Saturday.

There are some heavy-hitters involved in Stop Watching Us — including Tim Berners-Lee, inventor of the World Wide Web; Reddit co-founder Alexis Ohanian; and Daniel “Pentagon Papers” Ellsberg; as well as several former National Security Agency employees-turned-whistleblowers who predate Edward Snowden — but for some reason Stop Watching Us decided to celebrify this video by mixing in some famous talking heads.

So brace yourself for stern soundbites from Phil Donahue, Maggie Gyllenhaal, John Cusack, Wil Wheaton and, perhaps most weirdly and inappropriately, professional conspiracy theorist and history-fictionalizer Oliver Stone.

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Source: http://adage.com/article/digital/oliver-stone-convince-americans-protest-nsa/244939/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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Here come the Xbox One ads.

In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot directed by Super Bowl veteran Bryan Buckley during NBC’s Sunday Night Football.

Microsoft debuts a 90-second version of the spot on YouTube channel this morning. “Our target audience spends a great deal of time online. This is how modern day marketing needs to adapt,” said Robert Matthews, Xbox general manager, global consumer marketing.

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Source: http://adage.com/article/digital/microsoft-taps-super-bowl-king-bryan-buckley-xbox-ads/244937/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard to miss the latest example:

Google has begun to place large banner-size images atop search listings for certain brands, such as Southwest Airlines. Digital marketing company Synrgy first spotted the gargantuan ads on Wednesday, and Google has confirmed the test.

“We’re currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries,” said a Google spokesperson. He added that the ads are running on desktop only and pointed to other “informative visual elements” Google has added to search ads like thumbnail image carousels, video ads and product listing ads.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/google-cranks-ads-search-keyword-prices-decline/244936/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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