Archive for May, 2013


The last time Red Bull funded a record-breaking jump, it went over pretty well. "Stratos," the video account of Felix Baumgartner’s jump from the edge of space, is the No. 4 branded video of all time, according to Visible Measures. The campaign has received 194 million views since it launched in February of 2012, and more than a few parodies.

It went so well, Red Bull thought you might like another. This time they’ve got daredevil B.A.S.E. jumper Valery Rozov (who has somehow lived to age 48) making what they’re claiming to be the first-ever jump from the mountain at 23,667 feet.

More than two years were spent preparing for the jump, including considerable time and effort devoted to developing a special new wingsuit, a special jumpsuit that shapes the human body into an airfoil, creating lift and, with it, "human flight." Rozov and his team, which included four sherpas as well as photographers and camera crew, spent nearly three weeks in the Himalayas before the jump on May 5.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/red-bull-daredevil-jump-everest/241804/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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Facebook waited until after its public offering to go after the digital ad dollars tied up in display retargeting with last summer’s launch of Facebook Exchange (FBX). Twitter, reportedly planning an IPO for early next year, looks to follow suit — but perhaps in a different order.

The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.

It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/twitter-prepping-ad-retargeting-exchange-rival-facebook-s/241736/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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After letting online viewers to vote on 14 original pilots, Amazon has ordered five to series: "Alpha House," "Annebots," "Creative Galaxy," "Betas" and "Tumbleaf."

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These shows – two comedies and three childrens' shows — mark Amazon's first foray into original streaming series. The first will be made available to Amazon Prime subscribers later this year.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/amazon-decides-original-series-question-ads/241721/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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“Three years ago I went to the dark side.”

And by “the dark side,” Claudia Perlich means advertising.

The data whiz joined ad targeting firm Media6Degrees in 2010, where she and her small team of data crunchers build thousands of algorithms every week to help advertisers reach people those models suggest are likely to buy their products.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/a-rising-data-star-enjoys-dark-side/241684/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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Have a great memorial day.

A previous career – circa 1993.

From Wikipedia:

Memorial Day is a United States Federal holiday observed on the last Monday of May. Formerly known as Decoration Day, it commemorates U.S. men and women who perished while in military service to their country. First enacted to honor Union soldiers of the American Civil War, it was expanded after World War I to include casualties of any war or military action.

For me at least, Memorial Day is about much more than just cookouts: Without the courage of young American men who came to Europe to fight the Nazis, I would have been born in a German-speaking France. Or perhaps not at all.

Though I was born in 1971, I grew up in the shadow of WWII: My grandfather was a Cavalry Officer in both WWI and WWII. A hefty chunk of my family on my Mother’s side was killed by the Nazis. I grew up in France, surrounded by memorials, military cemeteries and the pockmarked landscapes of Normandie, Ypres and the Ardennes. Think old bunkers, craters and fields of white crosses like the photo below. My mother, who was 11 when Allied troops finally landed and remembers the war all too well, still – to this day – keeps an emergency supply of sugar and butter… just in case the Germans decide to give it another go, I suppose.

My grandfather's medals WWI

I grew up with the paratroopers’ prayer framed over my bed, and the annual ritual of having my father let me hold my grandfather’s medals (above). I grew up with countless stories of sacrifice and courage and bravery, and about a year ago, I discovered a stack of perfectly preserved family letters from 1917 and 1918 that gave me even more insight into what it was like to live in the midst of a world war, from both the side of the soldier and the side of the family who waited for him. I understand both the pride that comes from your family having a military tradition and the scars that such a tradition can leave behind. There are no heroes without sacrifice and no sacrifice without pain, and more often than not, the balance between those two things is just not that simple to manage.

If I grew up with a profound love for all things American, it must have begun with this: long ago, decades before I was born, thousands of American soldiers crossed the Atlantic to come save us. Between 1917 and 1918, and again in 1944, they came, and thousands died in our fields and on our beaches. Their graves are still there. I used to go visit them when I was little. Fields of white gravestones. It’s no accident that I ended up moving to the US. The seeds of that move were planted decades before I was born. How could I not want to live in a country of heroes? How could I not raise my children here?

What does this have to do with brand management, marketing or social business? Not one thing… but it’s Memorial Day and I never let it go by without thinking about the daily sacrifices made by men and women in uniform. To those who can’t be with their loved ones today, and to the families of the fallen, I say thank you.

And Thank You to all who serve and have served in the United States Armed Forces – not just on this day, but every day.

Je me souviens.

Cheers,

Olivier

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Olivier Blanchard is the author of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. (You can sample a free chapter at smroi.net.) If English isn’t your first language, #smROI is also available in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.

CEO-Read  –  Amazon.com  –  www.smroi.net  –  Barnes & Noble  –  Que

Filed under: holidays Tagged: brandbuilder, memorial day, olivier blanchard

Source: http://thebrandbuilder.wordpress.com/2013/05/27/have-a-great-memorial-day/

– For more social media news visit: http://www.buzzmouth.com

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Source: http://www.buzzmouth.com/2012/11/22/dashboard-framework/

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When we engage with a startup or a new product we use the Pragmatic Marketing Framework, our CEO has been certified and a student of the framework applying to past engagements from Sun Microsystems, Facebook to his own startups.   This clearly aligns strategy with technology and marketing, the core of what we do at Buzz Mouth.

As you can see from the last few post, Buzz Mouth is working on improving our Framework, yet proud to be using proven processes to drive our success and our clients.

Source: http://www.buzzmouth.com/2012/11/22/product-development-framework-pragmatic-marketing/

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