Archive for April, 2013


Yahoo reorganized its homepage in February around an infinite “stream” of content, personalized for the user by their declared or implied interests. Now that feed is getting ads, so-called “native” formats called “Yahoo Stream Ads” that will appear in the feed, whether on the desktop, tablets or mobile phones.

“Both the placement of the ad and the look and feel will be are native to the content,” said Yahoo VP of product, Mike Kerns. And just as content is targeted in that feed, the ads will be, too. “The targeting will be primarily based on your user profile,” he said, but Yahoo can also target those not logged into their Yahoo account through their behavior on the site. “We have improved that algorithm substantially,” he said.

The definition of what constitutes a “native” ad is a moving target. Publishers from Buzzfeed to The Atlantic have seized on the notion, which means ads that mirror the tone or type of content in some way. Mr. Kerns said the ad will be clearly marked as such, so not trying to look like a news story or video, but it will be in the format that predominates in a user feed. Yahoo users watching videos, for example, might get a video ad. Those reading text will get a text ad, targeted to their interests.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/yahoo-rolls-native-ad-format/241181/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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AOL’s live web news program, HuffPost Live, is getting a shot on TV.

The network, which broadcasts 12 live hours a day, will become core daytime programming for AXS TV, the cable network formed from a joint venture among Mark Cuban, Ryan Seacrest, talent agency CAA and event promoter AEG Entertainment.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/aol-s-huffpost-live-shot-cable-mark-cuban-s-axs-tv/241164/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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YouTube is taking a novel approach to winning TV ad dollars during this year’s Upfront season: lowering prices.

Google’s video platform — the world’s biggest — isn’t exactly lowering ad rates, the cost-per-thousand that advertisers pay, but it is re-thinking the way it structures up front ad deals for premium content on the eve of its “Brandcast,” a big show for marketers and agencies in Manhattan next week.

Last year, fresh off its initial $100 million investment in original “channels,” YouTube came out with ad packages that were charitably described as “aggressive.” In order to sponsor one of the new channels, advertisers were asked to make commitments to spend in excess of $10 million across YouTube. A music package, for example, was listed at $62 million, according to documents obtained by Ad Age. YouTube did get several big marketers to commit in the lower 8-figures including Unilever, Toyota and GM.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/youtube-drops-price-upfront-packages-lure-tv-dollars/241137/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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Apple’s new 60-second TV commercial for the iPhone 5 is a return to form, the sort of spot that Steve Jobs would have loved.

The commercial focuses on the iPhone’s camera and how it’s used to document lives, with users taking pictures with friends, snapping food at restaurants, and recording vacations. It’s more touching than recent spots, though it closes with a bold claim, stating: “Every day, more photos are taken with the iPhone than any other camera.” (Not any other smartphone, but any other camera.)

Continue reading at AdAge.com

Source: http://adage.com/article/digital/apple-s-advertising-upswing-iphone5-spot/241158/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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Did HTC just land power-pitchman Danny McBride to flog its HTC One? His alter ego, Kenny Powers, the character from HBO’s hit comedy series “Eastbound & Down,” has been tweeting endorsements for AT&T and HTC’s latest smartphone, as well as tweaking Apple.

A stripper sat on my iPhone and it’s on its last leg — can someone at @htcusa or @att help me get a @htc ONE before I’m phoneless? KFUCKINGP (@KFUCKINGP) April 23, 2013

The first tweet began on Monday with Mr. Powers’ Twitter handle, @KFUCKINGP, demanding HTC or AT&T help him obtain an HTC One, “por favor.”

Continue reading at AdAge.com

Source: http://adage.com/article/digital/watch-apple-kenny-f-ing-powers-endorsing-htc/241109/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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Today’s Senate Commerce Committee hearing on the status of Do Not Track development was among the most heated of any recent privacy-related hearing in memory.

Senator Jay Rockefeller, Commerce Committee Chairman, had few kind words for the digital ad industry or digital data collectors during the hearing. Industry is “dragging its feet” on development of Do Not Track, said the Democrat from West Virginia, “and I believe they are doing it purposely.”

Launching into a tirade against the ad industry’s rhetoric on DNT regarding its potentially negative impact on ad targeting, digital publishers, and the Internet ecosystem, Mr. Rockefeller was adamant that he wanted “to get to the bottom of this controversy,” referencing the stalled efforts of the World Wide Web Consortium’s work towards developing a DNT standard.

Continue reading at AdAge.com

Source: http://adage.com/article/digital/sen-jay-rockefeller-blasts-ad-industry-senate-hearing-track/241078/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

For more Social Media News visit http://www.buzzmouth.com

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