Archive for February, 2013

In Brazil, Facebook, Twitter Battle For Ad Dollars As Social Land Grab Heats Up

Brazil’s social-media obsessed population has already supplied Facebook and Twitter with legions of new users, but now those companies are mobilizing to extract profit from sky-high engagement.

Twitter opened a Sao Paulo office in January, and Facebook which has 66 million users in a nation of 200 million people, according to SocialBakersis accelerating its hiring of account managers to serve the local market.

But though it’s an obvious place for both companies to be, since the 2014 World Cup and the 2016 Summer Olympics will both happen there, the short-term revenue opportunity is small considering the size of the still-young Brazilian digital-ad market.

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