Archive for May, 2012

Siri, Why Don’t You Speak Spanish?


With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.


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Twitter and ESPN Plan Branded Campaigns Around TV Sports



Twitter wants to cash in on tweets about TV sports by selling custom campaigns around events like the World Series and the Super Bowl. It's the first such partnership with a TV network.


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YouTube’s Video Views Are Falling — By Design


"We want users to watch more and click less," said Cristos Goodrow, YouTube's director of engineering. "This is better for users because it takes less clicking to get to the video you want to watch."


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Pepsi Max and Cadbury First to Use Shazam in U.K.


Pepsi Max and Cadbury will be the first U.K. brands to run Shazam-enabled TV advertising when they appear during this Saturday's finale of Simon Cowell's "Britain's Got Talent."


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Real Simple Is First Print Mag to Reach 100K Pinterest Followers


The title gets twice as much referral traffic from Pinterest than from Facebook and Twitter combined; only Google refers more.


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Bing and Facebook Team Up to Take on Google in Social Search

In what's shaping up to be a drawn-out battle to develop a social-search engine that consumers love, Bing has unsheathed a critical weapon: Facebook.


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Organic Named Digital Agency of Record for PepsiCo’s Quaker Brands


"Organic was selected because of their high-level strategic thought leadership … their passion for social media as an integral part of planning, not an afterthought," the marketer said.


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