Archive for April, 2012

With 16.4% Growth, Digital Is Adland’s Star Performer

Last year, U.S. agencies generated 30.3% of revenue, or $10.1 billion, from digital, compared with 28.0% in 2010, according to Ad Age DataCenter.


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Hulu Owners to Buy Providence Stake at $2 Billion Value


The parent companies of Hulu's main suppliers of programming — ABC, NBC and Fox — are buying Providence out of its $100 million stake.


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Consumers Love Apple’s ‘Elitist’ Celebrity Siri Ads


Apple's Siri ads starring Samuel L. Jackson and Zooey Deschanel drew the ire of Ad Age TV Editor Brian Steinberg, but consumers love them, according to Ace Metrix.


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Actionable Social Analytics

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New York Times R&D Group Launches First Commercial Product (And It’s for Brands)


The New York Times R&D Lab has spent years building "concept cars" for the media world, but now it's introducing an ad product designed to leverage social media.


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Online-Ad Company Buys TV Spot in ‘The Pitch,’ Slams Online Ads


Undertone says it's running its first TV spot to "present our POV on the power of digital advertising."


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AOL Touts New Scripted Series and Celeb-Fronted Video Content at ‘Newfront’


Two of the series AOL unveiled at its "newfront" are scripted, which suggests that the company is serious about investing in original content in hopes of winning TV ad dollars.


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