Archive for March, 2012

HTC Goes All-In on ‘One’ Phone in Battle With Apple, Samsung


Taiwanese electronics firm put huge resources behind new phone in TV ads, its "biggest single campaign by far."


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Millennial Media’s Market Cap Exceeds Mobile Ad Market

On its opening day of trading, the mobile ad network's shares nearly doubled, reflecting the growth potential of advertising on smartphones and mobile devices.


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Magazines’ Digital Circulation More Than Doubles — But Remains Small


Publishers' digital circulation more than doubled in the most recent reporting period. But digital is still only about 1% of the industry's total.


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Why Facebook is Hiring Ad Agency Creatives

Just in case you were wondering, Facebook is not trying to build an ad agency, despite a recent hiring of some of the industry's creatives. It is, however, looking to connect with them better.


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FTC Privacy Report Urges Congress to Pass Data-Security Legislation

The report also asks brokers selling personal information to let consumers see what's being collected about them.


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Virality Doesn’t Always Translate to Payday


From Marilyn Hagerty to Joseph Kony, internet notoriety can come in a flash, but there's no easy way for the sites behind these viral subjects to monetize them.


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Apple, Amazon, Google or Comcast — Who Will ‘Win’ TV 2.0?


The future won't hinge on content; an unlimited supply is a given. It will hinge on the discovery of content.


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